As CEO of Your
personal corporation You can use any management style You like.
You can be a micro-manager,
or a hands-off guy, or quality-focused, or obsessed with public image
and perks, You can be disengaged, or an absentee executive, or rational
and thoughtful, a strategic mastermind, a coach, a bureaucrat, a tyrant,
a cheerleader, an open-door guy, a process-oriented detail guy, a
show-me-the-money guy, demanding or forgiving, inspiring or hated,
brutal but respected, beloved but worried about, conscientious or
a slacker - any fucking thing You want. You can be any bundle of strengths
and flaws all at the same time.
I'm not going
to tell You there's some magic way to run Your corporation - because
there isn't. There's at least a million fucking ways to run it and
only You know the decisions and competitive environment You face.
Maybe You've got a lucrative niche locked down or maybe You are a
struggling start-up short on capital, long on innovative ideas. Circumstances
change for any corporation, including Yours and what worked for IBM
for a decade or two is a disaster 15 years later. Feel free to read
the management books and pick up any tips You are interested in -
but there's no magic bullet. There's no one goal, there's no
one system. On the other hand, there's lot of fucking freedom
to be You and being You can be an exciting and rewarding endeavor.
You can run yourself
any way you like - feel free to try a bunch of different approaches.
You can do anything you want - within the limits imposed by your Executive
Brain personality. If your Executive Brain loves risk-taking, initiative,
innovation and all-out competition, then forcing it into a conservative,
slow-growth strategy of steady capital accumulation is probably going
to be unpleasant for it. On the other hand, if your Executive
Brain loves the cozy feelings of security and stability, then it is
probably going to watch in horror if you force it to flit around from
strategy to strategy like a butterfly on speed. Does your Executive
Brain crave success or fear failure? Does it like hanging with your
troops or is it snooty and haughty, mindful of its superior status?
It gets easier
to understand why You sometimes treat yourself strangely if you remember
that you are not one monolithic entity - you are gigantic conglomerate
made up of many different departments. You are not treating You
strangely, you are treating your different departments as if they
were other people - because that's exactly what they're like. All
the people skills or lack thereof You have acquired in your life come
into play when You are interacting with your own different departments.
Let's take your
Operational Brain for an example. It has a personality too.
And it may be quite different from the personality of your Executive
Brain. You've spent some time with the OB over the course of your
life - accidentally of course because you didn't actually realize
it existed, but You have had some opportunity to hear its input.
What kind of
personality does it have? Is it the hysterical type - constantly
screaming 'Oh my god, we'll never be able to do that!' Is it a worrywart
constantly telling you - 'you're going to get a cold, I can feel it
coming.' Does it like to be an alarmist, yelling out when you get
a twinge 'Heart attack! Oh my god we're dying!' or 'Cancer! This is
one of the seven warning signs of cancer, I know it! My god we're
fucking doomed!'
Or is it one of
those stoic, silent types - so that when your Executive Brain
looks down at your leg gashed open by an unfortunate encounter with
an electric chainsaw and says 'oh fuck, what's that? It doesn't look
good' your Operational Brain replies - 'it's just a little blood don't
worry about it'. Or - 'it's a headache, not a brain tumor, take an
Advil and forget about it.' Does it tell You - 'don't put any of those
chemicals in me! I'm opposed to pill-popping or pesticides or junk
food or anything else. I like to keep myself pure.' Or does it say
- 'bring on the fried Doritos and cheese - we can handle it.'
Is it conservative
with your energy, encouraging you to take the elevator in your own
two-story home? Or is it reckless and exuberant making you want to
run when everyone else wants to walk? Self-effacing and content to
stay in the background and follow orders - or a showboat who encourages
you to throw yourself on the ball even though 8 very large football
players are inevitably going to pile on top of you and squash your
little football-playing body? Wary of injury or contemptuous of
pain? Your Operational Brain has a style and a personality and
a typical manner of communicating with You. Does it calm You down
or rile You up? How does your body seem to react to things?
Not that it's
under any obligation to be completely fucking consistent - it may
like to be enthusiastic about alcohol on Friday nights and completely
opposed to it on Saturday mornings, but by now You've probably learned
a thing or two about its personality. Keep in mind that its primary
responsibility is to allocate your resources effectively to ensure
your survival - its personality, paranoid or easygoing, stolid or
excitable, is an attempt to do just that.
Now think about
whether You are particularly happy about the way You get along with
it or don't get along with it. When it tells you you're getting
a cold, do you obediently go along with it and get one? Or do
You explain to it that you don't like colds and You'd appreciate it
if it'd allocate resources towards fighting it off? When it tells
You you're getting tired and run down and running dangerously low
on resources do You listen to it and try to shore yourself up with
extra resources - or do You ignore it and wait til you melt down?
Think Captain
Kirk and Scotty. If you were fucking Captain Kirk, how would you handle
Scotty? Respect him, overrule him, push him, cajole him, flatter him,
manipulate him, bully him or consult with him? Defer to his expertise
but ask him to defer to your authority? What would you do?
What kind of
a Scotty would You like to work with? A technical genius or an
enthusiastic can-do achiever? Do You like your information slow and
calm or does the occasional excited outburst get Your attention?
If You are
having a personality conflict with your Scotty, You can tell him.
You can work it out with him just the way You'd attempt to work it
out with anyone else. You don't have to let your alarmist, panic-prone
Operational Brain jerk Your chain every week and a half with another
fucking cancer scare. You can explain to it that You'd really prefer
to work with it on a more rational basis. Of course, if You're going
to do that, You've got to be prepared to hear his side of the story.
Maybe he has learned by bitter experience that You don't fucking listen
to anything short of a cancer scare.
You may be
forced to make some compromises in your style and grudgingly listen
to your fucking body every once in a while. Or you may be able to
use charm and intuition to cleverly beguile it out of a bad habit
- maybe it just wants attention and if you soothe and flatter it by
telling it what a big, strong, handsome body it is and what an efficient
allocator of resources your Operational Brain is when it climbs the
stairs for You - it may very well start preening and showing off for
You and darting around energetically as it shows the ladies it can
still handle a quick game of touch football with the younger guys.
Since it's a planner
and it uses the information You give it to allocate resources - it
stands to reason that if You give it bad information it is not going
to do a great job. Maybe there is a little longstanding resentment
around that issue - eh? Maybe Your Executive Brain and Your Operational
Brain need to have a little meeting around the issue of expectations.
Maybe it's time to give your Operational Brain a performance review.
Maybe it's time to let it air some gripes. Your Operational Brain
is ruthlessly dedicated to Your priorities - as it understands
them - and will literally rob your bones to feed Your ambitions
or rob Your dreams to feed your gut - it will let you get cancer because
it understood from You that your career was more important than fighting
it off or your family was more important than your health - so
are you giving it the information You want about your priorities?
Society likes
to tell you that Operational Brain matters should be handled by rational
Executive Brain thinking based on current input from government-approved
Consultants. For example, they tell you that you should make rational
nutritional decisions based on the USDA food pyramid and that you
should get Proper Exercise and Have Good Sleeping Habits and Eat Broccoli
and on and on and on. And if you are not in a government-approved
mood, society will tell you take soy supplements and St. John's Wort
and get yourself acupunctured and engage in a Healthful Yoga Class
and on and on and on. And this makes a certain amount of sense. Boning
up on a little information about Pernicious Anemia can be damn
helpful if you have it and learning what the fuck to do if you have
a poisonous snake bite can come in handy when one bites you and Understanding
Hypothermia can be a major plus when you are lost on a goddamn mountain-top
freezing to death. Lots and lots of Consultants have dedicated many
many resources and lots of time to trying to figure out your body
and why it gets so goddamn many pimples when you are thirteen. They
are to be commended for this.
On the other hand,
society basically knows jack shit about Your Operational Brain and
will insist on telling you the most goddamned fucking ignorant idiotic
stupid shit you can possibly imagine. Consultants used to tell you
that you'd be much improved by sticking lots of leeches all over your
body when you didn't feel well. Your Operational Brain didn't think
so! The high priced Consultants used to tell you that if you had
breast cancer, the smartest thing to do was to hack those suckers
off. You never cared for that and lo and behold! - wrong! High-priced
Consultants used to prescribe Thalidomide to pregnant women - that
wasn't very pleasant when armless, legless children started showing
up. Consultants have a long and illustrious history of being dead
fucking wrong. Look up Consultant in the dictionary and one of
the definitions is 'expensive way to fuck something up.'
And the truth
is, you don't make your goddamn nutritional decisions on a rational
Executive Brain basis, unless you have an extremely strong-willed
pushy Executive Brain that won't listen to anybody but high-priced
Consultants. In reality, your Operational Brain is constantly trying
to get your ear and make startling recommendations like 'More Cheesecake!'
'You need a salad'. 'Taco Bell sure sounds tasy right about now'.
'How 'bout some chocolate?' And so on. It's not just a one-way path
where you tell your body what you think it needs. Just because you
are the fucking CEO doesn't you can call all the shots without input.
Your Operational Brain is not just there to take orders - it's
there to make recommendations.
Sometimes it will
make recommendations you have a major problem with - like 'don't quit
smoking, we fucking love that shit and depend on it.' Or - 'please
consume mass quantities of alcohol until your liver gives out - it
makes us feel better and motivates the workers.' Or 'I was never much
of a fan of crack cocaine until I got addicted to it - now I fucking
can't live without the stuff!' And so on. Sometimes your Operational
Brain and your Executive Brain are going to have a major disagreement.
And when that's the case, you might just as well get to know your
opponent. Listen to it, learn about it, feel it out, try to figure
out what the fuck it's talking about. Why does it hate exercise?
Can you cut a deal with it? This is where your Executive Brain can
really come into its own, circling around your Operational Brain,
probing for weaknesses, strategizing, cajoling, manipulating, communicating
priorities, persuading, allowing objections to be aired, doling out
rewards and so on. It is an Executive after all.
And sometimes
your Operational Brain is dead fucking right and everyone else is
wrong. It encourages you to avoid spinach like the fucking plague
- because it knows your body doesn't fucking handle spinach well.
Bad minerals. It encourages you to sneak mushrooms into every conceivable
dish - because it knows that mushrooms are better for you with your
particular body chemistry than they are for the many people who have
just never been all that interested in mushrooms. It won't let you
eat avocados even though everyone else loves them - because your gallbladder
has a major problem with their delicious oily fat.
In other words,
your Operational Brain is part of your management team, for better
or worse.
Sometimes
it's right, sometimes it's wrong. Handle that situation however
You like. Bicker, play practical jokes on each other, consult,
argue, reason together, problem-solve, cooperate, push each other,
have a pissing contest, bond, agree to disagree, jostle for position,
undermine each other's authority, fight and make up, be polite, be
respectful, give each other big hugs, yell, apologize, meet, strategize
together, insult each other, adjust to each other - establish any
type of working relationship you like. Or fuck yourself up and
don't establish one at all. Hey - it's your brain. I am one hundred
percent fucking behind you no matter what you do. Because I can't
fucking help it - I love the both of you - ya big lugs!
Next - meet
one of your favorite brains - your Sex Brain!
Your lovable but confusing sex brain...